HandsomeAI TVC Studio

Process · 5 Stages · 2–4 Weeks

From Reference
to Remarkable.

A seamless AI-powered production pipeline — built for speed, scale and cinematic quality. Every project moves through the same five stages, with a dedicated team and clear deliverables at each handoff.

01
Stage One

Brief &
References

Every great film starts with a sharp brief. We work with your team to pin down the ask, the audience, the visual world and the success metrics — then collect references that anchor the creative direction.

1–2 days · async or single workshop
  • +Kickoff workshop with brand + marketing leads
  • +Reference reel of films and stills that capture tone
  • +Audience & channel mapping
  • +Success metrics & KPI definition
02
Stage Two

Creative
Direction

Three creative routes — each a distinct story, look and visual treatment. We pitch back with motion storyboards, style frames and a soundtrack scratch so you can feel the film before we make it.

3–5 days · 3 creative routes
  • +Motion storyboard (15–20 panels with sound)
  • +Style frames + grade direction
  • +Casting direction + wardrobe references
  • +Pitch deck for internal stakeholder alignment
03
Stage Three

AI Scene
Production

Our directors and AI engineers generate every scene shot-by-shot inside the scene composer. You see daily progress in a shared room — wardrobe tweaks, lighting changes and shot variants land in hours, not weeks.

7–10 days · daily shared review
  • +Custom asset training (talent, packaging, mascots)
  • +Shot-by-shot generation with multiple variants
  • +Daily review in shared rushes room
  • +Physics, continuity and brand QC at each beat
04
Stage Four

Edit &
Sound Design

Picture lock. Colour grade. Score. Foley. Sound design. Everything that turns sequences into a film. Two rounds of feedback baked in; more on request.

3–5 days · 2 review rounds
  • +Picture edit with rhythm and pacing pass
  • +Custom colour grade (LUT bound to brand)
  • +Original score or licensed music
  • +Foley, sound design, full audio mix & mastering
05
Stage Five

Delivery &
Versions

Cutdowns, vertical crops, lip-synced localisations, broadcast masters, OOH stills. Everything you need to ship across every channel and every market — packaged, QC'd and ready.

2–3 days · all channels
  • +Hero film + 15s, 6s cutdowns
  • +9:16, 1:1, 4:5 social crops
  • +Localisation in up to 12 languages
  • +Broadcast-spec masters, digital MP4s, OOH stills
06
Why It Works

Four reasons
this pipeline ships.

Built around the way creative directors actually want to work — fast feedback, infinite iteration, no painful reshoots.

Daily review

You see the film coming together every day in a shared room — no black-box, no surprises.

Iteration as default

Reshoots are the workflow, not the exception. We dial in tone, lighting and pacing in hours.

One pipeline

Hero film, social cuts, OOH stills and localised versions all come out of the same source.

Broadcast-grade output

Mastered to the same specs as traditional commercials — TVC-ready, digital-ready, OOH-ready.

Ready to start?

Get a quote, a timeline and three creative routes within 48 hours of brief.