About · Est. 2024 · Hong Kong & Markham
A studio
between cinema and code.
Handsome Smartech is an AI-native TVC production studio. Our team has been making commercials for thirty years; our pipeline is built for the next ten. We sit between traditional craft and AI tooling — directors, editors, sound designers and AI engineers in the same room, on the same project, every day.
Cinema isn't being replaced.
It's being accelerated.
The best commercials of the next decade won't be made by AI or by humans. They'll be made by directors and editors using AI the way previous generations used optical printers, motion control, or CGI — as a creative instrument that opens up shots, locations, and ideas that weren't possible before.
We believe in keeping a human on every shot, in real reference, in real briefs, in real reviews. We believe in shipping faster so brands can take more creative swings — and in shipping better so audiences notice when they do.
We're not here to make ads cheap. We're here to make them remarkable.
Three years.
One pipeline.
From a 4-person bootstrap to a global studio shipping commercials in 12 languages.
Films delivered
Team across 4 cities
Major awards won
Saved vs. traditional in 2025
Directors, editors,
engineers — same room.
Eight leads. Thirty-eight people. One creative ambition.

Founder · CEO
Léa Moreau

Creative Director
Hiro Tanaka

Head of AI Production
Wen Zhou

DP · Director
Marcus Bell

Head of Edit
Sara Pilcher

Colour Lead
Mateo Rios

Sound Director
Ana Korten

Head of Production
Daniel Eich
Awards &
honours.
Selected highlights from juried competitions and industry recognition.
Two cities.
One studio.
Time-zoned for global brands — Hong Kong for APAC, Markham (Toronto) for North America & EMEA.

Hong Kong
Office P, 18/F, Kings Wing Plaza 1, 3 On Kwan Street, Shek Mun, Sha Tin, Hong Kong

Markham
14 Crofting Cres, Markham, ON L6E 0V9, Canada
Come build the
pipeline with us.
We hire for taste, craft and curiosity — across direction, edit, sound and engineering.
Want to work together?
Brief us, brief us about a job, or just say hi.