TL;DR
Visual generation is now fast and cheap. Sound design has become the quality differentiator — and it requires a fundamentally different workflow.
Key Takeaways
- 01Audio accounts for ~30% of the perceptual quality of a finished TVC.
- 02Parallel audio production (running alongside generation, not after) saves 5–7 days per project.
- 03AI scoring tools reduce composition time by 60% without sacrificing creative control.
Full article coming soon.
