TL;DR
When revision cycles are essentially free, the discipline of knowing when to stop becomes the most important craft skill in the room.
Key Takeaways
- 01Unlimited iteration without a lock discipline produces work that feels unresolved, not polished.
- 02Establish a 'picture lock trigger': a set of criteria the work must meet before revisions require a new brief.
- 03The director's judgment on 'done' is more important now, not less.
Full article coming soon.
